COMPANY BACKGROUND
Since NURSEEN GLOBAL was founded in Yemen in 2017, the vision has been driving us toward expansion and sustainability due to two main reasons. First, Middle Eastern food market is on the rise globally each year as the popularity increased, especially in Middle Eastern countries and the Asia Muslim community. Second, as the demand increases, more and more restaurants, grocery stores, etc. mushroomed overseas such as Malaysia, Indonesia, and Thailand. In these countries, Middle Eastern cuisine become a rising trend as it is well-accepted by people who are mostly and the majority from the Muslim Community.
Thus, In 2019, NURSEEN GLOBAL was established in Malaysia as an international trading company. Its primary focus is on food and consumer goods imports, exports, distribution, packaging, and marketing, either under our own brand or the brand of our customers. The company was incorporated in Malaysia. Because of this, it focuses on creating a chain of mini-markets in Malaysia that sell goods from the Middle East and other countries.
In the Malaysian market, NURSEEN GLOBAL is a reputable distributor of food and drink products. Considered one of the most competitive marketplaces in Southeast Asia, the Malaysian market has seen notable growth, and the company is actively working to increase its market share throughout Malaysia. The foundation of strategies and goals is the idea that offering a large selection of products at competitive rates will lead to customer satisfaction through high-quality, dependable products and effective services. Plans and objectives are also set to exist in the Malaysian market based on the philosophy of creating customer satisfaction through high-quality products and effective service by offering a variety of premium goods and services at competitive and affordable prices. Within a short period, NURSEEN GLOBAL succeeded in delivering its products to 90% of the Malaysian market including the big players such as AEON, AEON BIG, GIANT, MYDIN, KK, and many others.
NURSEEN GLOBAL is, in addition, focusing on trading with many international wholesalers and distributors, trading in wood, pharmaceutical (topical), herbal products, home and personal care products, furniture, paper products, electricals, electronics, and other Fast-Moving Consumer Goods (FMCG). Our esteemed team of experienced business partners has many years of experience in international business, including sales and marketing. We provide clients with quality products and ensure the maintenance of stock. Consequently, NURSEEN GLOBAL has become a leading global distributor with a strong presence in Yemen and Malaysia.
The company’s underlying success is a commitment to privilege and excellence in service and quality in import and distribution operations. The company has evolved into a successful marketer of a variety of products. Cherishing every moment with everyone you care about at every stage of your life is NURSEEN GLOBAL’s promise.
OUR VISION
- To become one of the top food product distributors in the Middle East and Asia, leading the trend of healthy and halal food, building our brand popularity among the top food product quality list
- Being the key player in the import-export and distributing business and the “preferred choice” for our valuable customers
- Re-defining the standards of ‘customer service’ by exceeding customer expectations
- With admired for our values and ethics, keeping our name synonymous with reliability, customer satisfaction, and innovation
OUR MISSION
- To distribute the uniqueness and wellness of the best quality food products from the Middle East to our clients, providing them with the best demand solutions.
- Perceiving customer needs at the utmost level by providing them flexibility in sourcing, competitive prices, on-time deliveries, and customized solutions for unique needs.
- Ensuring attentive, effective, and proactive customer service and personalized attention to customers.
- Without compromising from our values and business ethics, continually building our skills and knowledge to meet the growing and diverse needs of customers.
OUR PRODUCTS
Foods & Beverages
such as palm oil & fats, canned pineapple, canned fruits, Tuna, canned pulses, Tomato paste, sauces, chocolate, juices, halawa, cheese, and other canned and preserved foods.
Personal Care Products
such as detergents, skin care products, hair products, body care products, etc.
Medical Products
such as human medicines, medical appliances, latex gloves, and food supplements.
Wood Products
such as Furniture, and Paper Products.
Electricals and Electronics
such as switches, sockets, cables, adapters, lighting, accessories, house electronics and devices, etc.
FMCG
such as household products, kitchen & restaurant consumables, baby diapers, spare parts, etc.
OUR LOCATIONS
MALAYSIA
As Malaysia is a strong exporting country in Asia having a wide range of products for export such as palm oil & fats, detergents & personal care products, rubber products, and other consumer goods, it is stronger in importing foodstuff and beverages, especially Arab and Turkey products. Furthermore, imported and distributed Middle Eastern products have a big share in Malaysian markets, creating a huge annual trade exchange between Malaysia and Arab countries. Malaysian markets are not enough absorbed by Arab products and these markets are still open for more and more.
Yemen
NURSEEN GLOBAL branch in Yemen is ideally situated in Sana'a, the country's capital, which enables us to effectively serve the Yemeni market. We have established a strong distribution network that guarantees the prompt delivery of FMCG products throughout several cities and towns, even in the face of a difficult business environment. Because of our team's extensive knowledge of Yemeni laws, customs practices, and market dynamics, we can effectively handle the particular difficulties associated with conducting business there.
"2" MODELS
First model (NURSEEN GLOBAL Brands):
we have our own brands which are manufactured by other companies and then marketed and exported by NURSEEN GLOBAL to its clients in different countries especially to the Middle East & African countries.
First model (NURSEEN GLOBAL Brands):
We Can Supply Our Clients with Their Products Under Their Own Brand Names.
